Fanbase
Client: Freytag Anderson
Deliverables: Brand Animations
Football
Basketball
Rugby
Logo animation
Initial treatments for the films were ones of hard cuts, kinetic type and the use of atmospheric sound. The sound bed was taken from the relevant sport and cut in a way to add depth and to pull out the atmosphere of the animation. Elements like basket balls bouncing, tennis balls being hit were used to highlight the energy and the atmosphere of the sport.
Pulling in audio sounds of the ball being hit or the basketball bouncing along with the squeak of the trainer on the court to highlight the footage and the transitions. A crowd clapping and cheering was used to give the feel of the death of the game.
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